Seriously. At one time we could wait until the sun had set on Thanksgiving before we worried about Christmas. It's always been a big deal to check the ads on Thanksgiving Thursday, make a Christmas shopping list and map out the early morning shopping route for BLACK FRIDAY. Which used to start around 4 a.m. But now? Now we start Black Friday on Thursday. Thursday at 10 p.m. Actually - even before that. I received an e-mail from Amazon.com on Monday, with their "early Black Friday deals."
So, is it just me? Or have we forgotten the days of the week? Is ANY special Christmas sale labeled "Black Friday?" Can we not have "shop this Tuesday and save?" What's the big buzz with Black Friday? Yes, it's been around a while. People have been getting knocked down and trampled for some years. Black Friday does have a special meaning ..... biggest deals of the year, right? So I get the PR in that - maintaining the whole "Black Friday-dom" of before-Christmas sales. It has a ring to it - but can we let Black Friday be Black Friday, and anything before that be an "early-bird sale" or something?
When I'm in charge of holiday PR, Black Friday will go back to the day after Thanksgiving. And it won't start at midnight - that's absolute madness. There is no reason to start the sales until the semi-reasonable hour of 6 a.m. We'll enjoy Thanksgiving Day - I won't even let newspaper ads be delivered before 3 p.m. on Thanksgiving, so people will enjoy their families and their dinners before worrying about shopping lists.
It will simply be, Thanksgiving.
1 comment:
Isn't it ironic that Black Friday, with all its frenzy-feeding behavior, occurs immediately after a day of giving thanks?
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