Doug Flora posted an article on ragan.com today called "10 reasons PR still matters." He talks about the growing pains PR has been going through, including all the changes social media has brought to bear, but he says for these very reasons, effective communication is even more important than ever.
His first and, I think, his most important point is, "In the social universe, messaging is key." He says that it isn't enough to have lots of "likes," friends and followers - if your key messages aren't getting "out there," then your social media efforts are a waste of time. Makes perfect sense. To do social media for social media's sake doesn't make any sense. It only makes sense if your message is reaching the ears of your intended public.
He ends this piece by talking about ROI - and it isn't just about dollars. You can assign a dollar value to just about anything, but you have to make sure it means something. You have to "build a reservoir of good will" to help your company overcome crises, as well as everyday difficulties. Additionally, he reflects on Steve Jobs' passing, "A bulletproof reputation can protect a brand even during trying leadership changes."
So - go after social media - knock your socks off. But be sure you're knocking your customers' socks off, too.
No comments:
Post a Comment