Saturday, December 3, 2011

Religious Public Relations

Just glancing through my "Intro to PR text book," and ran across the sentence, "The Church of Jesus Christ of Latter Day Saints has video testimonials of thousands of its 6 million members in an attempt to re-brand Mormons as regular people." Cracks me up! the reason I "ran across" this sentence is because I had underlined AND highlighted it when I read that chapter. Regular people? Regular people? And there are actually more than 13 million members - world-wide.

I have to understand that coming from persons who don't actually know any church members, perhaps members of The Church of Jesus Christ of Latter-Day Saints have been portrayed as still having multiple wives, having horns, and other old stereotypes. Just kind of cracked me up to see that in a text book. Goes to show you, even text book authors make errors and commit misnomers.

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