Jeri Cartwright posted in her blog on Ragan.com about how frustrating it is to try and explain what she does in "Public Relations." There is such a mix of needs and skills - sometimes when someone asks what you do, you really want to respond, "What DON'T I do?"
On any given day at work, I will perform a wide variety of functions, beginning with internal communications, community relations, event planning and coordination, editing a press release or some talking points, and moderating several of our Facebook pages and one of our three Twitter accounts. And that's just for starters.
Cartwright ends her post with, "which of the following fall under public relations? Which ones should not? I can honestly say, I'm not sure anymore." In her compilation of responsibilities, she lists: PR, Media relations, Community relations, Government relations, Lobbying, Public affairs, Marketing, Advertising and Campaign strategy (elections). A pretty good list, and it barely scratches the surface. There are just too many things that fall under "other duties as assigned." All of which make PR one of the best jobs there is. Just don't try and explain it.
1 comment:
Glad to know I'm not alone in my feelings :)
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