I just read Chris Abraham's blog on, "Twitter success demands both top influencers and everyone else," at http://bit.ly/oo6Mu0.He makes a lot of good points. He asks, "Do you focus on the most popular and ignore the rest in social media?" He indicates that some people when using social media want to refine their followers and fans, but disputes the necessity. When narrowing your scope, as Abraham says, you are preaching to the choir. By not limiting your followers and fans, you are reaching countless people and groups who will now benefit from your wit and wisdom. You may gain loyal followers that you would not have had if you limited your following.
Where I work, we have several Twitter accounts. One for our propulsion business, one for community outreach, one for corporate news and another for composites news. Each has a distinct group of followers - as well as some commonalities. So while the purposes of the accounts may vary, we can gain momentum by retweeting. We will often tweet from one account and second the motion by retweeting from another account, thereby having an even greater reach. As Abraham says, "A wider and more open-minded audience has more positive effects than we can realize." And while I'm seconding the motion - I think I'll tweet it. There!
While Twitter has expanded our audiences, as well as increased the speed of receiving breaking news, it has also made our writing more concise. I never realized just how much could be said in 140 characters or less. Cut out the fat - say what you mean - and be done with it.
Like many, I didn't understand Twitter's value at first. But now I do, and like Abraham I believe we should "engage in the thousands and even the millions .... and allow [our] markets to define themselves." And don't get me started on Facebook. Who knew I had so many friends???
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