What? Harry Potter will disappear from stores soon? Seriously. After December 29, Warner Bros. says they will no longer ship Harry Potter film titles to stores - even the final installment! OK - so immediately one side of me thinks, "I'd better go pre-order the final installment!" The other side of me thinks, "Fine! I don't need no stinkin' Harry Potter films anyway!"
Why announce, before the video is even out, that no more will be sent to stores? If I were Warner Bros. PR guy, I would send them final film out pre-holidays in true Harry Potter fashion, then issue a special edition of the final film (in Lord of the Rings fashion), and THEN, I would issue a special, special collection of all eight films together. But that's just me.
So it's an OK tactic to do what WB is doing - I just think they're missing an opportunity. They'll make great gains short term, but I believe they'll lose long term. Of course - never say never. Just when we think the very, very last Harry Potter DVD has sailed from WalMart's shelves .... I'll bet we see something "very special" come along.
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