Monday, October 17, 2011

PR Can Solve Any Problem!

OK - PR can solve just about any problem. Particularly if PR is involved at all levels - all the time - I believe they can alleviate or mitigate just about anything. If a company leaves PR out of planning and decision-making, but then expects them to save the day, they will pay the price.

I do wonder if Netflix can be saved, but that goes back to my original point. Where was PR when the decisions were being made to jack the prices and split the services? If they were involved in those decisions - or even aware of them - they failed miserably. Netflix is doing too much too little too late - we need to see some fancy footwork from them, I think.

We have seen, however, major disasters in this country, and the companies (or stars) have managed to recover, thanks to great PR. I think even Charlie Sheen has come off smelling like a rose - in spite of being kicked off of his show. I don't think he's hurting too badly. I even think British Petroleum is doing OK - and their initial PR was abysmal. They're still getting tremendous gigs, all while "rebuilding the gulf."

So yes, PR can solve any problem - if it is worth solving and if they have the opportunity.

1 comment:

JB said...

Good answer--and I think you hit on the most important take-away: PR should be involved before, during and after.