Apparently Michelle Bachman's entire New Hampshire staff quit .... yesterday? The rumors were flying about this yesterday and Bachman's "team" said it wasn't true. But, today ... it is true. So what do you do PR-wise when your staff quits? You apparently say you didn't need them! "It has been said from the beginning that we have an Iowa strategy...." As if they didn't need the New Hampshire staff anyway. Perhaps this is true. Perhaps they weren't being utilized so they hit the road. So why the untruth yesterday? "No, that isn't true!" When, indeed it was.
The second thing is where to go from here. Maybe their tactic of "We always had an Iowa strategy" will work. I think it will be hard to deflate the rumors of a failing campaign, and hasten the recovery on this.
If you ask me - it was a big mistake to lie yesterday. Maybe they didn't know the facts yet - but I seriously doubt it. PR Truth #1 - DO NOT LIE. For one thing - it will never hold water. For another thing, once caught in a fib, it is harder to gain trust.
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