Is it PR when you focus on the life and death of a person? You bet it is. People are big business. Steve Jobs, Apple co-founder, passed away yesterday, and within hours his biography went from #437 to #1 on Amazon's bestseller list - and it isn't even published yet. The publication date also moved up immediately, from November 21 to October 24. People (including me) care about Steve Jobs and for what he stands for - but make no mistake, a lot of the PR surrounding Jobs, even surrounding news about his death, is about making money.
Suddenly there are stories about "The spiritual side of Steve Jobs," "Steve Jobs as master showman, cult hero," 5 memorable quotes from Steve Jobs," and "Timeline: Steve Jobs' career." And that just lists a few. Add to that, the author of Jobs biography also wrote biographies about Henry Kissinger and ....... Benjamin Franklin. Now that's keeping some good company.
Yes Jobs was (and still is) fascinating. He was undeniably successful, intense and intriguing. It's natural for people to want to know more about the man. Even existing Jobs books are increasing in sales.
Have I ordered my copy of Jobs' biography? You bet.
1 comment:
My favorite quote about Jobs was one I heard on the radio Friday--the commentator called him "Moses in a turtleneck" for how he liberated people from DOS and from Microsoft.
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